Grow your business with the
Deane Parkes FreeRange Network
Deane Parkes has been active in many aspects of Natural Health Retailing for decades and has trained and coached thousands of retailers across the continent.
Deane and other industry experts share insights, training, and strategies to implement in your retail operation.
Every week provides a new golden nugget to try with your business.
Customer Service and Sales
The best way to get people to return to your store to buy from you is to provide great customer service. That means providing information and advice they trust and providing solutions.
Often the difference between a struggling store and a thriving store is merchandising. The store needs to look inviting with displays that look like the store has what the customer is looking for.
Inside and outside promotions can boost sales significantly. Customer Appreciation Days. Special Events. Product Demonstrations. Sales and Coupons. Advertising. Press Releases. Social Media Marketing, and more.
Failure to train staff properly is like flushing money down the drain. Nothing drives customers to the next store like incompetent, unprepared, rude, and indifferent staff. Teach your staff about your values, your products, your systems, and how to provide great customer service.
Provide strong leadership for your team and encourage leadership in others.
There are a lot of moving parts to keep the inventory fresh and matching demand, the cash flowing, and everyone else in the business working like a well oiled machine.
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